DOLLY PARTON has opened her first-ever retail store in Nashville–Dolly Parton’s Trinkets & Treasures–and will be on hand for the official grand opening/ribbon-cutting (pink, of course) ceremony in Nashville Friday, March 12. “When I was growing up in the backwoods of the Smoky Mountains, any trinket was a treasure to me,” says the vivacious singer, songwriter, author and entrepreneur. “The mail order catalog was my wish book. I wished I could have everything I saw. Those childhood memories inspired my new Trinkets and Treasures store. Come on in and wish and dream…and I will make them come true.”

Located in an old storefront on 2nd Ave. in historic downtown, the 1000 square-foot space reflects the DOLLY “Coat of Many Colors” influence with a mix of pink, yellow, red, blue, green and purple–both in the interior and exterior–with DOLLY music and videos filling the space.